Markup Calculator — Calculate Selling Price & Profit Margin

What is Markup Calculator?

The markup calculator determines the selling price by adding a percentage markup to your cost price. Markup is the percentage added to cost, while margin is the percentage of the selling price that is profit.

For example, a 50% markup on a $100 item gives a $150 selling price and a 33.3% profit margin. Understanding the difference between markup and margin is critical for profitable pricing.

How to Use

1. Enter your cost price
2. Enter your desired markup percentage
3. Click Calculate to see selling price, profit, and margin

Examples

Example

A product that costs $25 with a 60% markup: Selling Price = $40, Profit = $15, Margin = 37.5%.

FAQ

What's the difference between markup and margin?

Markup is calculated on cost (profit/cost × 100), while margin is calculated on selling price (profit/selling price × 100). A 100% markup equals a 50% margin.

What markup should I use?

It depends on your industry. Retail typically uses 50–100% markup, restaurants 200–300%, and luxury goods can exceed 500%.

How do I convert markup to margin?

Margin = Markup / (1 + Markup). For example, 50% markup = 50/150 = 33.3% margin.

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