CPC Calculator — Cost Per Click & CTR

Calculate cost per click (CPC), click-through rate (CTR), and CPM for your advertising campaigns.

What is CPC Calculator?

The CPC Calculator helps digital marketers evaluate the cost-effectiveness of their advertising campaigns by computing CPC (Cost Per Click), CTR (Click-Through Rate), and CPM (Cost Per Mille).

How to Use

Enter your total ad spend, the number of clicks received, and optionally the total impressions. Click calculate to see your CPC, CTR, and CPM metrics.

Examples

With a $1,000 budget, 500 clicks, and 50,000 impressions: CPC = $2.00, CTR = 1.0%, CPM = $20.00.

FAQ

What is a good CPC?

It varies by industry. Google Ads average is $1-2 for search, $0.50-1 for display.

What is CTR?

Click-Through Rate is the percentage of impressions that resulted in a click.

How do I lower my CPC?

Improve ad quality score, use negative keywords, refine targeting, and test ad copy.

Disclaimer: Results are estimates. Consult a professional for important decisions.